Name: Masterclass N1: Make more of the content you already have. Turning long-form into video.
Uploaded: 2026-01-15T16:01:06.443Z
Duration: 51 min 48 s
Description: Masterclass N1: Make more of the content you already have. Turning long-form into video.

Transcript for "Masterclass N1: Make more of the content you already have. Turning long-form into video.": I will also click go live on LinkedIn. Hey, everyone, and welcome to today's live session. Let us know in the chat where you're coming from, what kind of videos you're creating, what are your biggest struggles with video creation and AI video generation. My name is Anna Aria. I'm doing marketing here at Veed, and I will be your host and will be trying to answer your questions in the chat. So if you have any any questions, let us know in the chat or in the q and a tab. And here with me today, I have two amazing guests, Hannah, our content marketing strategist from Veed, and hey, Hannah. And Mari, our creative operations lead. Hello. We this is a part of a three part series that we are doing in January. So if you haven't yet registered for the other two, make sure you do. I will drop the registration link here in the chat. A little housekeeping. This is being recorded, and you will get the recording. All the slides, all the resources, everything that Hannah and Marie will be sharing will be also shared with you. So just keep an eye on your inbox. Hannah will be covering the the turning long form into video, like how to systematize your content, how to make more out of what you already have, and Mari will be showing you how exactly to do all of that. So really excited about this, and thank you so much for joining us. Feel free to drop your questions in the chat. We will have q and a at the end, and we will try to answer all of them. Leaving the stage and giving it to you, Hannah. Thank you. Thanks, Anaria. Hello, everybody. I'm just gonna pause a second while I get my screen share up and running. Here we go. Maybe someone can tell me in the chat if everybody can see that. It looks like you can. Good. So welcome. Thank you all for joining. I'm I'm gonna tell start off by telling you a little bit about myself. So I am Hannah Donovan. Forgot my own name there for a second whilst trying to monitor the chat. I'm Veed's content manager. Yes. So a little bit about me. I started my career around sixteen years ago as a copywriter for Burberry. And then I moved to a creative agency called Exposure where I worked with clients like Disney and Netflix. And then I made the transition from tech. Sorry, from from that world into tech about eight years ago and then six years ago from copywriting into content. And here I am. So, yeah, I'm gonna take you through, as Anaria said, some sort of simple scalable systems for repurposing long form content into short form video, which will hopefully kind of reduce the potential overwhelm that you might feel at the at the level of potential scope there. But first, I wanted to get a little flavor of how you all feel about repurposing long form into short form video. So we'd like to start with a little a little poll to sort of see how you all feel about it, which Anna Aria is going to set off for me and which you should hopefully all see on your screens. And when you do, just click the answer that is most relevant to you. I'm gonna give you a few minutes to do that. And, Anna, Ari, hopefully, you can tell me when the results are in. They're coming in. I I can see them. Very good. I'm seeing a lot of threes. So that's that you have a lot of a lot of content sitting unused right now. Seeing a lot of ones, people feeling like it should be easy, but in reality, it's it's harder than it seems. Yeah. So I mean, think the general consensus here is that it seems like a very easy job when you think about it. But actually, in reality, it takes time to get the systems off the ground. When you're already busy, that can be quite challenging. But I think one thing that I will say here, and this is from sort of personal experience, that treating repurposing as equally as creating something new for the content schedule is absolutely game changing. When you actually do that and get your systems up and running, it's you're flying. But before we get into it, why bother doing that in the first place? Why bother turning long form into short form? Well, aside from the fact that short form video is the most consumed content in the world, you've got TikTok, you've got YouTube shorts, you've got Instagram reels, you've got Snapchat. The kind of list is endless. There are there are another kind of handful of really good reasons why you should be doing it. I'm just seeing in the chat there that there's oh, no sound. I hope that's just you, Gordon, and not everybody. It seems as though it is. But if if if other people are struggling with okay. Good. So yes. There's another sort of handful of really good reasons. So create space to kind of increase your quality bar. So I don't know about you guys, but we don't have an endless supply of in house creators on tap chasing down briefs because they've got tons of capacity. The opposite is actually true. Yes. So but and you can and the other thing is you just cannot expect your video creators to be producing at the same rate the algorithm and the cons and your consumers are demanding that they have content. So having a solid repurposing system means that they just they don't have to do that. It gives your creators space to produce high quality content without lulls in your content schedule or or burning out. And it also enables you to keep your feed alive with content that you know will perform. Super, super important. Number two, maximize your content value. Probably the most obvious reason to repurpose. But I think there's a misconception that that lower quality content or that the the repurposed content is lower quality, and therefore, it performs worse. It it it isn't true. The principle is if the original content was valuable and it it drove your metrics, making it easier to consume in short form is only going to improve performance, especially on social. Number three, it enables you to reach new audiences. So as social media consumers ourselves, we know how content is consumed. We're not glued to one channel all the time. Sometimes your audience will be in the same place as your content but looking at somebody else's. Sometimes they're locked into a totally different channel to the one that you publish your original content on. The idea is to give them loads of chances to see your content. Be on the blog. Show up as a long form YouTube. Get your Instagram reel out. And when you build that consistency, you you will unlock new channels new audiences rather. And then finally, it strengthens SEO and social search. So the reason it works so well for social and SEO is that you're giving your idea so many more chances to be found. So each short form video answers a specific question, which helps you show up not just on Google, but inside platforms like YouTube, TikTok, and LinkedIn. So a pretty robust kind of set of reasons why repurposing is a very clever thing to be doing. The harder part, how do you decide what's actually going what actually deserves to be a video? Well, no surprises there. We're looking for sort of good content that performed really well in its original. And if it's already earning attention, it's a good candidate for repurposing. And, yeah, there's nothing earth shattering here. You're simply looking at the metrics you'd look at to decide if the original performed on on the relevant on the relevant channel. You're probably all familiar with this prioritization matrix, but we you can apply it here to kinda understand what you should be repurposing. So what you're aiming your sweet spot is what's called high leverage content, which is basically just jargon for content that performed well on its original channel. But the the deciding factor is whether it performed well, but it's gonna be low effort for you also to turn into a short form content. That's where you really wanna be focusing your attention. Beyond that, there are some kind of things that you will also help you decide if if it's truly high leverage content. So does it already have is it already evergreen? Can it can it last on your channels? Can you keep reposting it? Does it have strong quotable hooks? Is it speaking to a pain point that really resonates with your ICP? Schedule content to schedule, again, would have performed well, but this tends to be kind of content that was a lot more dense. It needs reframing for for a social audience. This is content you should prioritize, but you can schedule it for a later date. Give people your creatives, your video editors a chance to kind of think about what that might look like. Low risk experiments. This could be stuff that, you know, say for instance, a blog that you wrote a while back and you were ahead of the curve and it wasn't trending then, it's trending now. So you want to give it a chance to perform on a social channel. Yeah. This this is this is stuff that you could test intermittently as of when you have the capacity. And I saw a reel earlier from Adam Mozzieri, the head of Instagram, and he he was talking about trial reels, were launched in December, which basically enable you to post a piece of short form video to your non followers, see if it performs, and then push it out to the rest of your followers. So that's kind of like a perfect use case for low risk experiments. And then you have your your low return content. It didn't form in the original. You don't expect it to have performed by on on new channels. Check it out. So now you've identified your high leverage content, content that performs in the original. You're gonna turn it into video and but now it's time to just plan for where you're gonna who you're gonna create it for and where you're gonna distribute it. So this incredibly ugly slide is the kind of more complex version is my absolute go to when I'm trying to figure out our content schedule. On the left hand side, you can see the specific assets that we've already created. I've picked a random quarter here and a handful of top performing content. So I've got blogs, webinars, YouTube videos, podcasts. And on the right, we've decided what we want to repurpose because it performed well, but also we're deciding who it's for and where it should live. And that will really help with the edit. And the rationale is that the audience comes from the problem. So we know things like viral hooks are of interest to marketers. They're also of interest to creators who probably should have appeared on this table too. And the the the platform comes from how much context the idea needs to appeal to those audiences. Very little. This audience is very used to this sort of content that that that they're after it. It's a it's a fit. I probably also should have included TikTok here, but time space limited me. And I think the thing to say here is that the goal isn't to repurpose everything everywhere. I think that's a real kind of blocker to repurposing. It's to choose one strong angle per content type and publish it where it already fits. And that's what keeps that's what keeps repurposing flowing. It it enables you to keep up the schedule of of repurposed content without kind of feeling overwhelmed. So now you've decided what you'll repurpose and for who. There's a there's a kind of little checklist of things, and Marie will kind of speak more to this when you see the script she's using for the video assets she creates. What what makes a clip what makes a a video or a moment clip worthy? You you wanna be looking for those strong hooks you're always seeing on social media, something kind of that that plays into a curiosity gap or a promise. And and you always want to speak to kind of one takeaway or one idea per clip. So the idea here isn't to be giving people the entire story. The idea is to be hooking their attention. And someone someone just gave me a sorry. Got distracted by the q and a. Yeah. Or we want to sort of speak to a visible shift, so confusion to clarity or, yeah, a problem to a solution, something that's really gonna sort of add value to your to your user or to your audience rather. And then bold quotable lines, and why not show you just to end a little. Ninety eight percent of people who drink water die. What about the other two percent? I've been dying to talk about this. So we've been lied to about exercise. So, yeah, I kind of quite enjoy these I quite enjoy these spoofs of diary of the diary of a CEO, but I think they're quite a good example of how you you need to be kind of creating video to grab people's attention. It's it really is a curiosity gap and and perhaps quite an off the wall one at times. And to end my my section anyway, I'll pass over to Murray in a minute. This is kind of your checklist. If you're feeling overwhelmed, some of you probably already do this and have your systems in place. But if you don't start small, you don't have to choose your entire content kind of repository for repurposing. You can start small and scale. Start with your sort of three to five high performing pieces, decide the audience and platform, make sure you're writing for social and and and sort of search. And, yeah, repurpose content that's already driving attention. Decide your audience before clipping. And, yeah, don't don't repurpose everything because you will burn out. But that's that's it for me. So I'm gonna pass over to the beautifully designed part of this now. So, Mari, over to you. I I find this so funny, actually, because we were discussing about this before. Right? Me and Hannah. And she was like, can I see your slides? How what template you used? And then when I shared her, she was like, why? How can I make these amazing this layouts? And I was like, girl, I'm a designer. Of course, I have good designs. If I didn't, You'll would be a problem. But see. now. Let me share my screen. I think you have to stop sharing yours, Hannah. Yes. Thank you. So, yes, my design my layout. So first is thank you so much, Hannah, for all of the explanation. Me and worker Hannah, we work so closely together. It's always a pleasure to work with her. She's great. So, yes, about me a little bit before we kick off. I'm Mari, Mari Martinez. Our Mari Martinez, if there are Brazilians on the call, you're going to realize that I am Brazilian. I'm proudly Brazilian. I am a creative operations managers at Veed, and I work in tech has been a little bit over nine years right now. I'm leading the video team at Vid as well, and I'm helping AI work for creatives and not the other way around, hopefully. So that's kinda the idea of my role. So before we kick off, I am Brazilian. So, yes, before we kick off with the workflow and how to do, actually the videos, how to create, and how to execute on everything that Hannah just said, I want to mention about perfectionism. Me, myself, I am a perfectionist, and it is really hard not to be. It is really, really hard. So I want to give you an example of an orange, this orange that I have on screen. If you were peeling the entire skin of an orange and then to eat it, how many orange would you be able to eat in a day? Three, four, not in a day. I am ex of of course, exaggerating, but not a lot. Now if you have to just remove the peel, the the hard peel and eat it, you're going to eat a lot of oranges. With content, it's the same thing. With video, it's the same thing. With social media, I want you guys to think about TikTok, about reels. I don't think you guys remember a video that is like, oh my god. This video was so so perfect, and I want to do exactly this. Or you saw a video that is not perfect, and he was like, oh, this video is so shit just because someone didn't cut on their correct moment. You know? So let's put this mindset of perfectionism in the trash for this call and forever, hopefully, and then we are going to get started. And that's it. So this video that I'm going to be showing now, it's what we are going to be demoing today and what I'm going to be teaching you guys how to do. This took me twenty minutes, around twenty minutes to create from scripting, footage, editing, everything. Why? Because the video that you're going to create here kinda already exists. It's just sitting on the pile of content that you have sitting somewhere. So let me show the video. We analyzed $100,000,000 in ad spend, and we found something quite shocking. Low fi videos perform just as well as high production ones. If you test fast and learn faster, ugly can win. Lazy can't. Link in bio for the full video marketing guide. We So, yes, this video is not perfect, but it's good. It's good for socials. We could post it, and I would be posting it proudly on our Vid socials as well. And this can be done in twenty minutes. So that's what we're going to be achieving in this call. So what are the key tools that we have to use for it? The mindset is already here. Let's forget the perfectionism. We analyze video, it's here. Someone said it's perfect. Thank you so much. You're not helping my ego, we analyze you. And then the tools that we need. So first, we need something for scripting. We are going to be using Cloud AI because this is what I like to use the best. But some people like to use ChatTPT. Other people, they like to use Gemini. So Cloud AI is my favorite, my preference for marketing content. And we also have I think no. I think that's it. So, yeah, we have this tree. I don't recommend Gemini for scripting so much, to be honest. For me, it's, like, called, then OpenAI, then we go to Gemini. But yes. For footage, we're going to be using VGNI Studio. This is a feature I don't know if you guys are familiar with it yet, but it's a feature that basically creates everything for you from b roll, everything. That's why it's so fast. And then we're going to be adding the pizza toppings, which are optional because this is already being a little bit more perfectionist as well. But we're going to be adding it, editing a little bit, cutting a little bit to make it even better. But, yeah, let's go. So first thing, descripting part. I recorded this because I don't trust myself to share my cloud and my prompts with you guys. I don't know what I have there. So, yes, I'm going to show the recording. We have here this, huge blog post. This is a blog post that was done for our video guide from your marketing guide. It is great. So I need to create this to to to transform this into a script, into five script scripts for social media. I don't wanna read everything and actually say, oh, I'm going to use this hook, and I wanna use this as the giveaway, and I wanna use this at CTA if we have tools that can do that for us quite easier and quicker. So I have this prompt. We can give away this prompt as well. We are going to. I think Anna Aria also has it, and she can share it on the chat with you guys. But, yeah, this just analyzes the blog post and is going to take the best parts. So you see that on my prompt, I'm already saying, I need a hook that is from three to five seconds. I need a content load that is around five seconds, and we also need a CTA that is around this amount of seconds. So from this, we can generate we can select one of them, or we can do all of the five different clips. It's up to really us. Because as Hannah said, we don't want to burn out, so let's choose wisely what we're going to actually repurpose on social media. So let's analyze the scripts before going into production. So here we have the my three favorite scripts, at least. So the first one, it's something that before sorry. If you take a look on the hook, all of them are sharing our data because people want are curious to know how you you arrived, how you achieved these data. So we start with the first one saying 98% of marketers say video is essential, but only 38% feel confident making it. I think it's the case of a lot of people here as well, at least. So this is one hook. This is good. Then we have the second one that is research shows the first three seconds of your video drive 80% of brand recall. Yes. That's also a good hook. And then there's the one that I chose to to do. That is the script five, ugly can win. That is talking with money. So after analyzing a 100,000,000 in ad spend, we found something shock shocking. Oh my god. We have the wow effect. They're like, oh my god. They analyzed a 100,000,000 in ads. This is a lot of money. So they should they should know what they are talking about, and this is great. So that is why we are using it for this use case specifically. We also have here what is the core value we are giving. So we say that low fi videos perform just as well as high production ones if you do these, these, and this. And then there's there is a CTA that is really important to also put on all of the videos. So make sure to add at least these three things on all of the videos that you create. And now we go to actually executing on it. So if we go to GenAI here, we we just paste the script that we have. There is a start of the script. We hit generate, and then we start. So now I'll share my real screen, and then we're and we're going to start the part of the live demo. Let me change the screen that I'm sharing. And that's it. If you guys have any problems seeing it, there's also an option to for you to zoom in to the desktop. So just use it and should be fine. So, yes, this is the UI of the Gemini Studio from Vid. As I said, I literally just pasted the script, and this is what was generated for me. Before going into details, I wanna show you guys what was generated. If you see here, the lip sync is not correct. The lip sync is just made after we hit done here. So that's why what you're going to see, it's not like $100,000,000 in ad spend, and we found something shocking. Low fi videos perform just as well as high production ones if you test fast and learn faster. Ugly can win, but lazy can't. Batch three to five videos per week. Just for you guys to have an idea. So what are we going to be doing first? This guy is nice, but I want a woman because I am a woman, and I feel like I need a woman. So I have actually a lot a lot of characters to choose from here. I don't remember the exact number. And by the way, we have more coming next week. I think we're going to be adding, like, 40 more, so a lot. But let's say, just because I wanna show you guys the flexibility, that I want to create a new one. So I would just hit create new, and I'm going to choose my character, which is this girl here, which is the one that I showed you guys before, and then create character. It should be super fast. Done. It's here. So now we have her. The voice is still male. We are gonna change that later. But I want to show you guys what we have here. What Genie Studio does, it's actually putting someone, a talking head to your video, and then adding b rolls where it says it fits. So I want to change a few things here because I don't like this b roll. This guy, ugly Cam Min, it looks like he's ugly, and he's not ugly. He's a nice looking guy. I wanna change. I don't want a person here. And then we also have this part that is quite okay. So let's see it here. First thing is I want this in two different cuts. You see that I just clicked enter, and now we have two lines. What is it going to do is for you, only your editor, have two different cuts from the video. So you can edit quite easier later if I want to add a zoom in or something like that. So yeah. This is it. Then we have low five videos performed just as well as high production ones. Now here, we're going to add b roll. So I'm going to change this and do two lines as I did before, and I'm going to swap what we have here with stock media. So you guys saw that I already I have the video ready, so I know what to search here. It's a weird thing. I just searched for test, and there is a lot of, like, test things. But I saw this I test exam. And it is super low quality. So it has the vision. Like, it it is not just a random thing. I'm going to show something that is a low quality video, and then I'm going to show something that is a high quality video when we talk about it. There is also an I. So just come here and search for I. Yes. This is the I I used before as well. So, yeah, now we have something saying low fi videos, like low quality, the ones that are cheaper to be made, have a good performance just as well as the high quality ones, and the fits looks good. So you can just come here. You can also upload your own media. You can do a lot. But that's what I wanna do. So if you test fast and learn faster, ugly can win. This guy, I'm not sure about this one, so I'll just show the character. Ugly can win. I'm not doing it with him. He's a nice guy. Lazy can't. Let's put something here as well. Stock media. I I am using everything stock because I want to show you guys that you can do without footage. Like, you don't you don't need any materials. You can just come here and do what with what is available for you in the product. So yes. Let me see here. Lazy. We have lazy, a lot of lazy things. I used this one when I was, like, testing the video, but there's a cat. So let's use the cat because I like cats. And the cat is lazy. So, yes, let's use it. This is okay, like, saying what you have to do. It's editing. It makes sense. Link in the full link in the bio for the full video got it marked. This works. So now here, we have changed her voice, of course, because she is a she. So let's use one. I already know the one that I like. That is this one. The quick brown fox jumps over the lazy dog. Love this voice, Juice. And we can also change the music. We have this one now. It's good. But I also have a one that I already like. And this is another tip. Save the things that you like. If you like, for example, this soundtrack, if you like this voice, you don't have to changing and using a new one every time. Just save the ones that you like and repurpose them as well for all the videos that you create. So I like this one. And I'm going to change the phone for this one. And that's it. We hit done, and we're generating the video. Now I already have the video generated for you guys, for you to see. So don't have to wait. Let me show you. This is the side by side. How can I use my own music? You cannot use your own music in Geni Studio, but you can change it on the editor, editor, which is the second part of the how to that I'm going to be showing you guys. So in a few, I'll show you. But yes. So this is the side by side of no editing and with editing. So if you see the no editing result, which is the one that we just did, We analyzed $100,000,000 in ad spend, and we found something quite shocking. Low fi videos performed just as well as high production ones. If you test fast and learn faster, ugly can win, but lazy can't. Batch three to five videos per week, test what works, then remix the winners. Link in bio for the full video marketing guide. Ta da. So this is not editing. This is straight from what we just did. And I did this in what? Ten minutes, I think. So you can already use that on your social media. You don't have to do anything else. Now I'm going to show again side by side a comparison with editing, with the pizza toppings, what we call them. So analyzed $100,000,000 in ad spend, and we found something quite shocking. Low fi videos perform just as well as high production ones. If you test fast. and learn faster, ugly can win. Lazy can't. Link in bio for the full video marketing guide. So, yeah, we have an outro. We have branding. We have more, like, this personal touch that I like so much. So we can do that. Pizza toppings. Shall we do it? So every time you hear someone say pizza toppings as well, that's it. It's like adding Zooms, adding titles, adding branding, logo, cutting a little bit, just making the video even more polished. So, yeah, let me share my other screen, and we're going to do the pizza toppings live as well. Let me share my other screen. Okay. So this is the screen. I'm hungry as well. Mon Monique. Monique, I think you are from Poland, if I'm not mistaken. I think I remember you. But, yes, Switzerland. Quite. Not quite. But, anyways, I tried. Anyways, here we have the editor. Once you have everything generated, you're going to just see the button to edit the video. And this just brings the video that you that you created on Geni Studio straight to this screen that we are at the moment. So right now, I have three things that I wanna do, which is make it Snapier with cuts, make it engaging, adding dynamic subtitles, Zooms, and make it yours, adding your own brand. So these are the three steps that we're going to be making. I'm not going to be making everything on the call so that we have it again, it's not here, but I already have some parts done so that it's easier and faster for you guys. So first thing here is let's play. We analyzed $100,000,000 in ad spend, and we You see this pulse? It's like so subtle. Let me show you. The Gen Z call this a millennial pulse. You see? She's she starts saying nothing here. It's just like, quiet. Let's cut these millennial poles as the kids call it these days. So what I do is I like to zoom in a lot to see where the volume of the voice is starting. And where we don't have a voice, we just cut it. So let me come here and cut this video so that we have no of this. And when you do something in Geni Studio, you're going to have the audio file separated from your video. So you want to do the same with the audio. You're going to cut it here and cut it here. The silence. Oops. Split. Let's cut it. And then we put it back here, and we're going to just put it right next to it. And we're going to see if it sounds good. dollars in ad spend, and we found some. We'll add new polls. Yay. It works. So let's keep going. So let me push everything. That's something you have to do. You have to just, like, make sure everything's together so that we don't have this thing here. You know? It's just the background with nothing. So let's just put everything together. Oops. Yes. We go back by acting by hand just if you want to. That's optional. So yes. I'm dragging all the time. But, yeah, as I said, it's optional. We have the option to just post as it is because it is a good video already, or you can just do, like, small things to make the video even better. But it's already good enough. You don't have to do it if you don't want to. It's fine. But yes. Let's see. Let's cut it here as well. If you test fast and learn faster, see ugly my notes. I'm going to add Zoom here, go to here, and then we should be all good. So this part here from the video, can win, but lazy can't. Batch three to five videos per week, test what works, then remix the winners. Link I don't like this part, so I just remove it. That's it. I don't think it is adding so much. That's when you have to bring your judgment as well. Because one thing that I say everyone working in creation with AI and all of that, how should we move the caption? I'm going to show you. But, yes, after. But I'll show you. One thing is AI is going to help you, but we know the best. So AI generated the script for us. AI generated the b roll for us. AI generated everything for us. But now I'm putting my human touch, because I like, and I think it looks pretty good. So I'm going to do it. So yes. Let me come here. Cut this part as well. But you just go keep cutting when you think where you think it needs to be cutted, and and that's it. So let's put it here. The music, take it back, and we fit. So one thing that I'm going to be doing as well is putting zooms because they are also really engaging. Spend, and we found something quite shocking. So when she says it's quite shocking, don't you miss a a zoom here? I miss, Ad spend, like, and we found something quite. shocking. Low, like, bah, to the camera. So let's do it. How do you do a Zoom effect? Let's do it now, Jane. So we click on the clip that we want to edit. We're going to have the animation option. There's also CTA here, but, yeah, both do the same. And then we're going to click on zoom. When we click on zoom, we can choose where it's going to zoom as well, which is really nice. So we can zoom on her face. And then we can choose if the zoom is going to be shallow, moderate, or deep and go into her soul or no. Up to you. So here, I want a shallow zoom, and I want this to be, like, zero point nine seconds long, and I want to be towards the end. So we do this. And we found something quite shocking. Ta da. It works. So I can do this, and I can do just what she says quite shocking. Something quite Quite. Kinda like here. found something quite shocking. This works. This is nice. And then we can do the same, like, here, Ugly can win, which says ugly as Lincoln. well. So, yeah, we can do these small things. Now for the subtitles, let's change the subtitle. Someone asked how they can remove the subtitle. You can just come here and just, like, delete, and that's it if you want to. I wouldn't remove subtitles. My recommendation for you guys, it's actually to keep them. If you don't like the style that was added for you automatically, you can just change them. We have so, so, so many different styles of subtitles. There are subtitles that are, like, way more simple as well, subtitles that are more fancy, like this one that is dynamic subtitle. We analyzed 100 the everything. To join other products, I didn't. I'm seeing the comments. I'm sorry. But, yes, I want to use this one. These are a new dynamic subtitle. This I was part of the development of it, so I'm quite proud of what the team made with it, our motion designer. Love him as well. So, yes, I want to use it. Let's use it. We analyze is the subtitle that I show you guys on my video. When the screen is all black and we have the word big appearing, it's just a subtitle style. It's not editing. So this, again, is manual editing, but it's not. So this subtitle, how it works, you have here everything. When it has just one word I'll show you. Just the we, for example, here, it makes, and you put emphasis on the word. This is what happens. We. Just the we with the screen, all black, all masked, and then we have the word. So let's say I want to say we analyzed. You can see that now it's no longer a full screen black because it's two words. So we have to make it only one. Let me put just a 100 for you guys to see. 100. Right? So on 100, now it's like that, and we don't have to do anything. It's not editing. Like, I just choose emphasis on the word or not. That is it. Like, done. So it's pretty straightforward. And everything every word that you want to show with the masking, you just have to input a single line for the word and put emphasis. That's all. So it's pretty easy. Now let's go and see the result after doing, like, the subtitle style and all of that. We analyzed $100,000,000 in ad spend. We found something quite shocking. Low fi videos performed just as well as high production ones. If you test fast and learn faster, ugly can win, but lazy can't. Link in bio for the full video marketing guide. We analyze. I love that. So you can see here on the subtitles how I did it. I'm going to show you. We analyzed a $100,000,000 because that does this effect. A $100,000,000. It's just putting in a different line and then putting emphasis. And then you just do this for the entire video, which is quite straightforward as well. So now I do want to add branding. I know that we are almost on time. I'm sorry. But I'll try to wrap it up. I want to show you guys how to add branding. This is really straightforward. And then we can go to QA. And if you guys can stay a little bit longer, please. And then you can answer your questions. So here, we have on the settings of the video, the color. I want to extend the video a little bit to add my outro on the end. So I'm going to change this to be black. That way we are matching the black mask here with the end of the video. And then I'm going from the brand kit. I'm going to be adding my outro. I already have it saved on my Brand Kit, so I just have to click it here to add it to the project. And then we have an outro. Tada. Amazing. for the full video marketing guide. Tada. And then we just put the music a little bit longer, cut a little bit of this, and we are done. Let me see. Guide. Amazing. It's a full video. So, yes, let me go back to my sharing status tab. This is the full video that we created, that it's this one analyzed 100 I already showed you guys three times. I won't show again. But I wanna also say that we have a lot of content potential. So I'm not going to be showing you guys how to create these other two videos, but I wanna show you guys everything that you can achieve with them. So one of them is a product placement video. Oh, Oops. okay. Wait. These are actually good. I picked them up thinking they'd just be a fun statement shoot, but they're way more comfortable than they look. If you like pieces that feel playful but still cool, yeah. These are a yes. The link is in the bio. Ta da. This is something that you can also create. And this other one, it's the same script from what we just shared, but in a tough leadership kind of vibe. After analyzing $100,000,000 in ad spend, I found something shocking. Low fi videos perform just as well as high production ones if you test fast and learn faster. So you see, it's the same thing, but in a tough leadership kind of vibe. So, yes, if you have, interested on knowing how to do these videos, say it on the chat as well, and we can make another master class in the future. And that's it. Thank you so much. We can all come back to the stage now. Yes? Yes. Hello. That was brilliant. Thank biased, but super helpful. you so much. We are out of time. Should we take two questions? Sure. Let's go to the q and a. I think Mario already covered a few, like how to zoom, repositioning the like, there were a lot of questions about the subtitle style that you used. Fusion, I think, is the name. The question was, can you move it up and down? We can. Yes. We can move up and down. However, you're going to be moving the big words and also the small words. So everything stays in the same place even even if it's not highlighted. There was a question about how can you save the voice to repurpose. You were showing the AI generated voices, Mhmm. so an. answer there. So you cannot save the the voice, but you can just write down the name. That's what I do. I know that I like Jews' voice. And then when I go there, I just have to search for the voice that I want, and I just click it. So even if you cannot save, you can quite use it again a lot of times. Yeah. There was a question about your use of Claude when you were showing multiple scripts. And the question was, did you prompt it several times to get to get several? No. I just prompt once. But because my original prompt, it asks for cloud to deliver five different scripts. So if you go and use the same prompt with whichever blog that you guys have, you can just see that it was generate five different scripts for you. So if you want 10, you can just change the prompt as well to say, give me 10 different clips, and that's it. Yeah. Can we use our own voice? Yes. You can clone your own voice, but just on the editor, if I'm not mistaken. was a lot the last question. There was one interesting question at the beginning that was saying what is classed as AI slob, and I want to hear you both comment on that. That's that's a very interesting one. I don't know who asked this, but I think there are two different ways to answer it. I don't know if you are asking what is the AI slope as in we want to know exactly what is it or if you want to know what is classified as. Probably give or take. My take. Well, AI slop, in my opinion, is the kind of thing that you see that you just know it is AI and it is in bad quality. What is a bad quality AI? Imagine, I don't know, a woman quite in a vulgar position with, the you know? You know what I'm saying? The body's showing a lot. It's super plasticky, and she the voice is not good. It's clearly AI. People don't don't like that. People, they are not going to react to it. That's why we are so proud to say that, like, our characters, they are pretty good. They are really human. You can see their treatment. You can see the skin texture fabric. It does correctly the mouth as well. So it is not like I'm talking one thing, my mouth is talking another. This is AI slop. But, yes, it all depends on your your brand as well. AI slop is a strategy. I can say I can tell you that. Some brands do use AISlot on purpose, so depends on your brand. And I think I think when it isn't a strategy, I always would try to think about what your audience intent is on the platform that you're publishing to. So if, you know, we know people are going to reels to be entertained, they want relevance. But amid that, they might want, you know, a value offer and they might not mind how that shows up in their feed. So you might produce a video like the one that Mari just showed you, which is a very small, very valuable snippet from a long form piece of content that we want to use that video to push to. And in that instance, what your audience will accept as kind of AI generated versus something with a different goal is different. So I I think, yeah, filling a feed with fully generated unrealistic images is AI slop for me. But when you can help your audience get to something of value, I think they're kind of more willing to accept AI generation. So, yes, it's important to think about the goal of your content, I think. I I want to answer someone as well. David Cruz, he said that if all brands use Veed, you see the same character using talking about different brands. Isn't this an influencer? I mean, influencers, they kinda do the same. Right? So maybe it is even good. I don't know. Like, I'm talking about a personal perspective right now. I'm not even trying to defend Vid even working there. But if you see an influencer that you like doing content for loads of different brands, it's not seen as something bad. It's just someone doing content for different brands. So for this case, I think it's the same. Like, it's just AI influencer doing content for different brands and getting their money in. The difference is that the money is going straight to the brands and not for someone. But yeah. Yeah. And also, I think also comes down to your taste, the way you tell your story, your message, what do you want to achieve, how well you understand your audience, all those factors. So everyone could be using the same AI characters, but the story you are telling through those characters is defining you. Hence, you just avoid be be becoming another kind of AI slope. So yeah. Anyways, thank you so much. This was really fun, and we will see you all next time. Thank you everyone. Bye. Bye.